Coerce to clv.data object — as.clv.data • CLVTools

Functions to coerce transaction data to a clv.data object.

as.clv.data(
  x,
  date.format = "ymd",
  time.unit = "weeks",
  estimation.split = NULL,
  data.end = NULL,
  name.id = "Id",
  name.date = "Date",
  name.price = "Price",
  ...
)

# S3 method for class 'data.frame'
as.clv.data(
  x,
  date.format = "ymd",
  time.unit = "weeks",
  estimation.split = NULL,
  data.end = NULL,
  name.id = "Id",
  name.date = "Date",
  name.price = "Price",
  ...
)

# S3 method for class 'data.table'
as.clv.data(
  x,
  date.format = "ymd",
  time.unit = "weeks",
  estimation.split = NULL,
  data.end = NULL,
  name.id = "Id",
  name.date = "Date",
  name.price = "Price",
  ...
)

Arguments

x: Transaction data.
date.format: Character string that indicates the format of the date variable in the data used. See details.
time.unit: What time unit defines a period. May be abbreviated, capitalization is ignored. See details.
estimation.split: Indicates the length of the estimation period. See details.
data.end: The fictional end of the data, after the last recorded transaction in x. See details.
name.id: Column name of the customer id in x.
name.date: Column name of the transaction date in x.
name.price: Column name of price in x. NULL if no spending data is present.
...: Ignored

Details

See section "Details" of clvdata for more details on parameters and usage.

Examples

 # dont test because ncpu=2 limit on cran (too fast)
data(cdnow)

# Turn data.table of transaction data into a clv.data object,
#  using default date format and column names but no holdout period
clv.cdnow <- as.clv.data(cdnow)